This Privacy Policy Statement sets forth the privacy policy pertaining to this Site, http://www.marthahouse.com, http://www.marthamhouse.com, http://www.southernheirlooms.com, and all sites of House Furniture, Inc. (d.b.a. "Martha M. House Furniture") which are linked to this Site (collectively, the "Sites"). By using any Site, you are agreeing to the terms set forth in this Privacy Policy Statement. For other terms and conditions that apply to your use of the Sites, please review our Legal Statement.

For purposes of this Privacy Policy Statement, "Personal Information" means any information by which you can be personally identified, and includes your name, your address, your telephone number, your e-mail address and the like. Most Sites do not require that you submit Personal Information to Martha M. House Furniture. However, some Sites may request Personal Information in order to help Martha M. House Furniture serve you more effectively. Martha M. House Furniture collects Personal Information only when you voluntarily submit such Personal Information to us, such as when placing a product order through a Site, and so on.

For each visitor to the Sites, our web servers automatically recognize only information regarding the visitor's domain name (or that of the visitor's access provider) and e-mail address. Regardless of the purpose for which it is submitted, it is Martha M. House Furniture's policy to maintain all Personal Information as confidential, and to use such Personal Information only for the following purposes:

• for the specific purpose for which it was volunteered (for example, to complete a product purchase or to answer an email, etc.);
• to improve the content, appearance and utility of the Sites;
• to track our visitors' use of the Sites for internal market research; and
• to notify our visitors of updates to the Sites.

It is Martha M. House Furniture's policy to keep Personal Information only for so long as needed for such purposes.

Martha M. House Furniture does not sell, rent or otherwise distribute to third parties Personal Information about its customers or visitors to the Sites.

Martha M. House Furniture reserves the right, at its discretion, to change, modify, add, or remove portions of this Privacy Policy Statement at any time. You should check this page periodically for changes. Your continued use of this Site following the posting of changes to this Privacy Policy Statement will mean that you accept those changes.